The Truth Behind The ‘Amazing Ball Girl Catch’
Turns out the top viral video of the week was produced by Gatorade. 2 points to them for scoring the much coveted viral hit.
The spot was conceived by Chicago ad agency Element 79 and directed by Baker Smith. “It’s certainly an amazing fabrication of an amazing play,” writes Bob Garfield of Advertising Age. “The ball girl is a stuntwoman who was lifted by cables as she planted her feet against the wall, a sequence cut into actual game footage and enhanced with a bit of CGI and a perfectly natural-sounding announcer track.” [source: About.com]
ball girl, gatorade, gibbs12, viral videos, yepyep
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