Nike’s EXTREME Vehicle « YepYep - Your Daily Waste Of Time

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Nike’s EXTREME Vehicle

Posted by gibbs12 in Media

Nike beat Mountain Dew to the punch on this intense not-green vehicle.

To call attention to Nike’s sponsorship of the AST Dew Tour, Hub Strategy, which put together a concepting team consisting of an architect, an industrial designer, a planner, a graphic designer and a copywriter. The result? A tricked out extreme vehicle complete with skate ramp, wake board tower, sirk rack, skateboard rails, BMX racks, a camper and, of course, iPod goodness.